Innovation & Design
Innovation and Design have the greatest impact early in projects.
We’re not fundamentalist about whether to use Design Sprints, Design Thinking, or Lean UX. We do however focus on exploration and sense making, this is the superpower of design when applied to different business risks.
We unpack problems across the value stream in your business.
We enable you to unpack complexity and define problems across different parts of your business including Strategic Risk, Business Model Design, Product Strategy, Experience Design, & Usability including embedding into delivery teams.
In application, we usually go through the following stages of thinking:
- Discovering insights into your problem, who we should be as an organisation, or the biggest risks you face.
- Defining which area to focus on, most valuable problem to solve, validation of problems.
- Developing potential solutions, finding & aligning opportunities.
- Delivering working solutions directly to your market, solution validation and testing.
Take, for example, our recent work with leading financial service provider Commonwealth Bank (CBA). We partnered with Telstra and CBA to figure out how to improve CBA’s Staff Deals App user experience. The app (offering employee benefits) and its accompanying website were out-dated and not meeting employee expectations. Through research and in-house workshops, we helped them identify and prioritise the app’s problems and provided solutions and tools to pave the way for the next stage of product development.
Hear our people's thoughts on design & innovation in our blog.